Maxon Tools for Today and Tomorrow An alien takes shape and becomes sentient in a new video Perception created to showcase Maxon One’s powerful toolset.

If you didn’t stick around for the tag after Maxon’s online product announcement on September 7, 2022, you missed the sci-fi-inspired video Perception created to show off the full-production capabilities of Maxon One. Check it out!

Maxon went looking for a partner to create a promotional piece for Maxon One that showcases the product lines entire workflow and full capabilities. Emmy-nominated Perception’s ability to create futuristic UI that Marvel heroes rely on, as well as real-life tech for automotive, aerospace, cybersecurity and other clients around the world, made them the perfect candidate to realize that vision.

“We’ve been collaborating with Perception for over a decade. They have presented at events many times, created promotional material and even entire tutorial series for Cineversity,” says Paul Babb, Maxon’s chief marketing officer. “We really value how Perception brings innovative thinking to everything they do.”

Designed to highlight all of Maxon One’s diverse tools, the video starts in darkness as an alien’s head is sculpted in ZBrush. Glowing interfaces reflect the alien’s development as Cinema 4D, Red Giant and Redshift are used to turn the alien into a sentient being in a futuristic helmet and HUD.

“In addition to showing all of Maxon One’s features, we wanted the video to emphasize the way artists can use the tools to literally bring their creative visions to life,” says Perception Creative Director Greg Herman, who led the project with Perception Art Director Ryan Close.

Perception is a visual effects and design lab that focuses on crafting futuristic user interfaces, motion graphics and technological paradigms for both film and real-world automotive, cybersecurity, aerospace and technology companies.