Las Vegas Fremont Street Experience Served with Cinema 4D The Fremont Street Experience is the world's biggest big screen, boasting a massive 1,400-foot long, 90-foot high digital video screen that covers the sky over four Las Vegas blocks. It offers picture quality comparable to that of HDTV technology.
The high-tech canopy, called Viva Vision, cost $17 million to create and shows an immersive audiovisual extravaganza on a daily basis, beginning at dusk and running every hour.
"The Fremont Experience itself was a concept kind of out of necessity back in the early '90s, with all the phenomenal development at the strip," says Joseph Schillaci, president and chief executive officer of The Fremont Experience, LLC. "The owners of different casinos and hotels here got together and, as they saw that a lot of the occupancy and revenues began to erode because of the strip development, said, 'We really need to do something.'"
Thus was born the conception of ideas, and subsequently the birth of a decidedly dramatic option.
Hollywood design agency, Imaginary Forces, was put to the task of creating what was an amazing audiovisual show, "The Drop". It depicts a mystical, dreamy underwater world inspired by natural and mythological phenomena.
"The Drop" starts with a drop of water and flourishes into a beautiful display of mermaids, schools of fish, blossoming flowers, sharks, manta rays, bubbles and more, before ending the same way it begins, with a drop.
For development, which took about six weeks, Cinema 4D was used on a Macintosh platform to model, texture and light 3D objects, as well as to render sequential Targa files. Cinema 4D's powerful particle system was also used to create emitter objects, such as the bubbles.
Other project tasks involved the use of Photoshop and Illustrator, the former for storyboarding and texture creation, the latter for storyboarding and sketching. Some of the animated objects appearing in the sequence, such as mermaids, were hand-drawn in Illustrator.
Created By:
Imaginary Forces
6526 Sunset Blvd.
Hollywood, CA 90028
USA
323-957-6868
http://www.imaginaryforces.com