Maxon Announces Cross-Platform GPU Rendering Collaboration Licensing agreement to integrate AMD ProRender technology for use in Cinema 4D

Friedrichsdorf, Germany - October 27, 2016 - Maxon, the leading developer of professional 3D modeling, animation, painting and rendering solutions, today announced Maxon and AMD have reached a licensing agreement for the use of AMD's Radeon ProRender technology in Maxon's powerful and intuitive Cinema 4D application. Radeon ProRender's physically-based GPU rendering engine is built on platform-agnostic OpenCL architecture and will provide outstanding performance on both macOS and Windows.

Radeon ProRender (formerly previewed as AMD FireRender) is part of AMD's GPUOpen initiative which provides developers with open-source technology to leverage GPU computing. Radeon ProRender is a state-of-the-art unbiased path tracing renderer and physically-based material system. Written using OpenCL, Radeon ProRender can run on virtually any hardware. Radeon ProRender also provides a CPU backend which means Radeon ProRender can run on GPU, CPU, or a combination of multiple disparate GPUs.

"Maxon is committed to empowering designers on all hardware platforms and operating systems. Radeon ProRender provides creatives with an efficient and intuitive solution to share their artistic vision," said Oliver Meiseberg, Director Product & Partnership Management at Maxon. "We're excited to deliver an outstanding integration of Radeon ProRender within Cinema 4D, and to contribute our own rendering expertise to the open-source project."

About Cinema 4D:
Cinema 4D is an industry-leading, 3D motion graphics toolkit known for its seamless connectivity to popular 2D motion graphics and compositing tools and other entertainment industry-pioneering solutions. Artists and designers around the world rely on the professional 3D software package, as the first choice to create high-end 3D images and animations for film, broadcast, architecture, games, multimedia, design and engineering. Cinema 4D is renowned for offering spectacular image quality and an intuitive, easy-to-use interface that puts professional results within reach of artists at all levels of CGI experience.

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